Fathom keeps web analytics simple and handles everything for you. If traffic is what you need to see, it’s easy to recommend.
At a glance
| Detail | DataPenny | Fathom |
|---|---|---|
| Starts from | Payments and visits | Visits |
| Hosting | Your Cloudflare account, Cloud planned | Hosted |
| Price | Free to self-host | From $15 a month for 100,000 pageviews |
| Free trial | Free to run, with a live demo | 7 days, card required |
| Sites | Unlimited | 50 on every plan |
When Fathom is the better pick
- You want hosted analytics with nothing to run, today.
- You mostly want traffic numbers, not revenue by source.
When DataPenny is the better pick
- You want to see which post or search made each sale.
- You want your data in your own Cloudflare account.
- You’d like to read the code.
Prices and features checked November 2026. DataPenny isn’t affiliated with Fathom.