People ask ChatGPT what to buy, and some of them click through. Most analytics bury that in Referral or Direct.
What DataPenny does
Visits from ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek, Grok, Mistral, Poe and other assistants land in an AI Assistant channel, from their referrer or a utm_source such as chatgpt.com. Revenue, lifetime value and path to purchase work for that channel like any other.
What it can’t see
Plenty of assistants send no referrer, especially in their apps, and those visits look like Direct. DataPenny’s Direct split catches some of them as shared links. Nobody can see them all.
DataPenny measures visits from assistants. It doesn’t track AI crawlers fetching your pages.
Tracking ChatGPT traffic goes through it step by step.