GA4 does a great many things and costs nothing. Its revenue reports are only as good as the purchase events you send it.
At a glance
| Detail | DataPenny | Google Analytics 4 |
|---|---|---|
| Revenue setup | Connect your provider with a key | Send purchase events yourself |
| Renewals and refunds | Automatic | You send them |
| Cookies | Your choice per site | Needs consent setup in many regions |
| Your data | In your own account | At Google |
| Price | Free to self-host | Free |
| Google Ads integration | No | Yes |
When GA4 is the better pick
- Your ad spend lives in Google Ads and needs conversions fed back in.
- You have an analyst who already knows it.
When DataPenny is the better pick
- You want revenue by source without building an ecommerce integration.
- You sell subscriptions and need renewals and refunds counted properly.
- You want a dashboard you can read in a minute.
There’s nothing stopping you from running both.
Checked November 2026. DataPenny isn’t affiliated with Google.