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Getting started

The repository opens at launch. Join the waitlist to hear the day it does. In the meantime, the live demo is the real dashboard.

DataPenny shows which post, search or link made each sale. Getting there takes three things: a running install, a script tag on your site, and a connection to whatever takes your payments.

1. Run it on your Cloudflare account

DataPenny is one Cloudflare Worker and one D1 database in your own account. From a clone of the repository:

npm run setup

That installs dependencies, logs you in to Cloudflare, creates the database, deploys and asks for a dashboard password. It ends by printing your dashboard address and your script tag. The install guide covers each step.

2. Add the script tag

Add this tag to the <head> your pages share:

<script defer data-site="site_yourapp" src="https://YOUR-DATAPENNY-URL/js/script.js"></script>

Open your site in a normal browser window, and the visit shows up on the dashboard within a few seconds. Single-page apps and subdomains work without extra code. The script guide has steps for Next.js, WordPress, Shopify, Webflow, Framer and others.

3. Connect your payments

Open Setup → Payments on the dashboard, pick your provider and paste one API key. DataPenny creates the webhook for you and never stores the key. Razorpay has no API for that, so it’s connected by hand. For Stripe, Dodo Payments, Razorpay, Lemon Squeezy and Polar you can also import the last 12 months of sales.

Payment links from most providers are tagged by the script. Checkouts you create on your own server need one extra field. Revenue attribution explains which, per provider.

4. Read your first receipt

The next sale appears on the dashboard with the source that brought the buyer, how long they took and which pages they saw. From there:

Start here

Tracking scriptWhere to paste the DataPenny script on Next.js, WordPress, Shopify, Webflow, Framer and other platforms, and every attribute it takes.Goals & funnelsRecord signups and clicks from HTML or JavaScript, and chain pages, goals and payments into funnels.Sources & attributionHow a visit gets its source and channel, what the three kinds of Direct mean, and how DataPenny decides which visit earns a sale.

Revenue

Revenue attributionConnect a payment provider to each site, so every sale lands on the visit that earned it.StripeConnect Stripe to DataPenny with one key, tag checkouts with the visitor id, and import the last 12 months of sales.Dodo PaymentsConnect Dodo Payments to DataPenny with one API key, and see which source made each sale.PolarConnect Polar to DataPenny and credit each order and subscription to its traffic source.CreemLink Creem to DataPenny, and each sale or subscription shows what brought the buyer in.Lemon SqueezyConnect Lemon Squeezy to DataPenny, tag checkout links, and import past orders.PaddleConnect Paddle Billing to DataPenny and pass the visitor id through Paddle.js.RazorpayConnect Razorpay to DataPenny, pass the visitor id in order notes, and import the last 12 months of sales.Payments APISend sales to DataPenny from your own server, for any billing system. Same field names as DataFast's API.

Reports

Peak hoursYour week as a grid of hours, showing when visits, sales and revenue peak in your own time zone, and the best moment to post.Scroll depth & reading timeSee how much of each page people really read, and whether the ones who buy read it differently.Path to purchaseThe days and visits it takes customers to buy, the source that introduced them, the one that gets the credit, and what they read on the way.Chart notesPin "Launched on Product Hunt" to the day it happened, so a jump on the chart still makes sense three months later.Live globePress M to watch every visitor on a 3D globe or flat map, with a live feed of pages, goals and sales.Public dashboardsShare a read-only dashboard with a link, without customer names or visitor profiles.

Connect

AlertsEvery sale and refund in Telegram with its source, word of a traffic spike while the post is still climbing, and a digest once a day.AI agents, CLI & APIGive Claude Code, Cursor or Codex read-only access to your numbers, or pull the same stats from a terminal or a script.Ad blockers & proxyRoute the script and its events through your own domain, which keeps most ad blockers out of the way.Import from PlausibleBring your Plausible export into DataPenny, and your charts keep the months before you switched.

Self-hosting

InstallOne command puts DataPenny on your own Cloudflare account. Run it again any time to update.UpdatingOne command pulls the latest version, applies database changes and redeploys, with your data and settings untouched.Custom domainMove the dashboard and tracking script to an address of your own, such as stats.yourapp.com.Reset passwordChange your DataPenny dashboard password with one command.Cloudflare free planHow much traffic Cloudflare's free limits hold, what uses them up, and when to move to the $5 plan.Data retentionDecide how long raw events, sessions and bot counts stay in your database. Payments always stay.UninstallRemove the DataPenny Worker from your Cloudflare account, and optionally its database.TroubleshootingFixes for the usual DataPenny problems, from install errors to visits and sales that don't show up.

Project

ChangelogWhat's in DataPenny so far. The first public version arrives when the repository opens.