How it shows up
Links clicked in ChatGPT on the web usually arrive with a chatgpt.com referrer, and often with utm_source=chatgpt.com added to the URL. Older links may show chat.openai.com.
What gets lost
Clicks from some apps arrive with no referrer. Someone who reads an answer and then searches for your name arrives as Google. Neither can be traced back with certainty.
See it in DataPenny
Visits from chatgpt.com land in the AI Assistant channel with no setup. Filter by it to see visitors, pages, revenue and lifetime value for that channel alone.
Is it worth anything?
Traffic isn’t the question. Open the channel’s row and look at revenue and conversion next to your other sources. In path to purchase, compare who found the buyer with who got the credit.
More on assistants in AI traffic analytics.